Meet Our Pawsome Staff
The heart and soul behind Paws-itive Experience.

Rob Safir
Owner / Trainer
Rob’s journey with dogs began over a decade ago at a boarding facility, where he met his wife Allie. Together, they share a passion for canine care, raising four dogs and their son Bobby. Transitioning from boarding to training, Rob’s dedication has made Paws-itive Experience a top choice for dog owners, winning #1 Dog Training for Morris/Essex County four years in a row. Today, Rob leads with passion, guiding dogs and owners to harmonious relationships.

Allie Safir
Owner / Nutrition Specialist
In 2015, Allie began as a veterinary technician in Oklahoma before returning to her home state of New Jersey. Joining the same boarding facility as Rob, she found her passion for holistic pet care, leading her to pursue certifications in pet nutrition. Drawing from her expertise, Allie empowers owners with the tools for their dogs’ health and longevity. With all four of Rob and Allie’s dogs thriving on a raw diet, she embodies Paws-itive’s commitment to natural care.

Lainey Underwood
General Manager / Agility Trainer
Lainey has been a part of the Paws-itive Experience team since she was a senior in high school. She started out working in Daycare and swiftly rose to Daycare Shift Leader and now is our general manager. With a passion for dog behavior and care, she transitioned to become our Agility Trainer, helping dog owners achieve their goals in her classes and learning new skills. Outside of work, Lainey enjoys training her own dog, Addie.

Tracy Drummond
Therapy Trainer
Tracy brings nearly 30 years of instructional experience to her role, seamlessly transitioning from teaching in corporate and academic settings to guiding dog owners. With a focus on Pet Therapy and behavioral solutions, Tracy swiftly diagnoses and addresses issues, earning praise from clients. She’s a member of leading canine organizations and enjoys hiking with her Blue Lacy puppy, Doolin, in her spare time.

Elena Lopez
Grooming Manager
Elena began her pet grooming career in 2004, accruing over 600 hours of practical training and numerous certifications, including Pet CPR & FIRST AID and AKC S.A.F.E. Handling. A member of NJPPGA, she’s currently pursuing Canine Esthetician certification.
Since joining Paws-itive in 2015, Elena’s focus on trust-building and gentle handling has fostered a loyal customer base. When not grooming, she enjoys family time with her four dogs.
